Benchmarking How Dealerships Show Up in AI Search.
AI Authority Engine tracks dealership visibility across live AI responses to help dealers understand how scores vary by market size, brand, website provider, and category.
Benchmark averages evolve as more franchise dealership audits are added.
A score needs context.
A dealership score by itself only tells part of the story. AI visibility can vary by brand, city, market competitiveness, dealership category, website platform, and the strength of competitors in the same market.
Larger markets are usually harder to win.
Early benchmark data shows that stores in larger, more competitive markets often have lower average AI visibility scores because AI platforms have more strong competitors to choose from.
Major Metro
Average score: 62.64
Large Market
Average score: 66.61
Mid-Size Market
Average score: 69.08
Small Market
Average score: 74.31
AI visibility can be compared several different ways.
Market Size
Compare stores by major metro, large market, mid-size market, and small market environments.
Brand
Identify whether certain brands appear more or less often in AI-generated dealership answers.
Website Provider
Track whether website platforms show unusual visibility patterns across audited dealerships.
Category
Compare visibility across sales, service, ownership, and trust/reputation prompts.
See how your dealership compares.
The complimentary AI Visibility Snapshot gives your dealership a benchmarked view of how it appears across ChatGPT, Gemini, and Perplexity.
- Overall AI Visibility Score
- Category-level visibility
- Competitors being recommended instead
- Benchmark comparison against other franchise dealers
Benchmarks will keep evolving.
As more dealerships are audited, the benchmark becomes more useful by brand, market, provider, and category.
The goal is to give dealers a clearer view of what strong AI visibility actually looks like.